Nike Introduces Plus-size Mannequins to London Store
By Designergu | 14 June 2019 | 774 views | 0 Comments
Opened Wednesday, the new women's floor at NikeTown London sells "extended offerings of plus-sizes," as well as women's team kits and customized sportswear.In addition, plus-size mannequins have been added to the floor for the first time to reflect the company’s larger size offerings.The plus-size mannequins at the NikeTown store in Oxford Circus showcase a range of items including sports bras, leggings, sneakers and yoga apparel.
"To celebrate the diversity and inclusivity of sport, the space will not just celebrate local elite and grassroot athletes through visual content, but also show Nike plus size and para-sport mannequins for the first time on a retail space," Nike said in a press release.
Sarah Hannah, Nike's general manager and vice president for women in Europe, the Middle East and Africa, said in a statement: "With the incredible momentum in women's sport right now, the redesigned space is just another demonstration of Nike's commitment to inspiring and serving the female athlete."
While most celebrated the new mannequins, Tanya Gold, a columnist for the U.K. newspaper the Telegraph, wrote on Sunday that she fears “the war on obesity is lost” because the company is promoting larger sizes.
Calling the mannequin “immense, gargantuan, vast” and saying that it “heaves with fat,” Gold said that it was unhealthy to use as a way of promoting Nike’s products.
"We want the same clothes as everybody else, in bigger sizes, available in store," writer Laura Capon said.
Although Nike has not responded to the dispute, most consumers are currently supportive of this initiative, which is considered to be Nike's encouragement for plus-size but passionate athletes.
Making a further step towards inclusivity for the sportswear brand,Nike released a women's plus-size range in 2017, offering sizes from 1X to 3X, with a campaign featuring model Paloma Elsesser, influencers Grace Victory and Danielle Vanier, and hammer thrower Amanda Bingson.
Sarah Hannah, Nike's general manager and vice president for women in Europe, the Middle East and Africa, said in a statement: "With the incredible momentum in women's sport right now, the redesigned space is just another demonstration of Nike's commitment to inspiring and serving the female athlete."
While most celebrated the new mannequins, Tanya Gold, a columnist for the U.K. newspaper the Telegraph, wrote on Sunday that she fears “the war on obesity is lost” because the company is promoting larger sizes.
Calling the mannequin “immense, gargantuan, vast” and saying that it “heaves with fat,” Gold said that it was unhealthy to use as a way of promoting Nike’s products.
"We want the same clothes as everybody else, in bigger sizes, available in store," writer Laura Capon said.
Although Nike has not responded to the dispute, most consumers are currently supportive of this initiative, which is considered to be Nike's encouragement for plus-size but passionate athletes.
Making a further step towards inclusivity for the sportswear brand,Nike released a women's plus-size range in 2017, offering sizes from 1X to 3X, with a campaign featuring model Paloma Elsesser, influencers Grace Victory and Danielle Vanier, and hammer thrower Amanda Bingson.
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